Front Page Listing on Etsy

On Saturday, June 6, at 10 p.m. EST, one of my jewelry pieces – a silver wolf head ring – was put on the front page list made by Etsy. YEAH! True, probably 10 p.m. on a Saturday evening isn’t prime viewing time but my store has only been open a couple of months and is still quite small (only 12 objects) so I felt real good about having been chose for a list.

With Google Analytics I was able to follow the ensuing activity on my site. Briefly, the following happened. On June 6 the store was visited 14 times, on June 7 it received 415 visits and on June 8 it was back to 14 visits. It was one gigantic peak on the graph.

Not one sale resulted from this activity, but both store and item hearts increased nicely. Craftcult.com has a heart-o-matic tool that permits one to see who has hearted the shop and the items. It was interesting to discover that of the store hearts 86% were from other Etsy sellers and of these 2/3rds were other jewelry stores, like me. Only 17% were Etsy users or possible customers. The situation is somewhat different for who hearted an item. Here 65% were other store owners of which only 1/3rd jewelry stores and Etsy shoppers moved up to 35%.

As many of you do, I try to increase my visibility on the internet through Flickr, Facebook, my blogs, participating in several forums, ecc. with the intent of driving potential customers to my selling venues. I frequently have the sensation that this activity results in a discussion between colleagues and does not involve my target audience of clients and galleries. So it was heartening (intended pun) that some types of exposure on Etsy will catch the potential customers attention.